Alconex Infrastructure and Solutions Ltd, an independent connection provider, won themselves a new CEO back in 2024. Newly appointed CEO Steve Farmer had an amazing portfolio of big name companies on his cv and Alconex seemed a company a little too small for Steve’s impressive employment history. However, Steve recognised that Alconex had all the potential to sit comfortably with those big names in the future. Aiming to turn Alconex into a multi-million pound company to be proud of, the current branding simply wasn’t cutting it. Within a couple of months of starting, Steve asked me to help review their brand having already undergone a vision and values workshop. What came out of the workshop was that he had a fabulous team and it was going to be a full team effort to make Alconex a success.

So I got started… the orange was to stay, none negotiable, but by changing the secondary palette to a variety of rich greens, it bought the identity alive whilst reflecting the sustainability efforts Alconex have pledged. Next step, ditch the 90’s typeface. A simple sans serif as it’s base, I tweaked all the letterforms to much more tubular shapes to reflect their services; gas, water and electric. I then added the ‘smile’ over the n to form a ’smile’ of a happy person, be it, customer or employee because one thing that came out of the workshop was ‘we have fun!’. I then worked up a strapline ‘We connect you’ to further reflect the familiar ‘connection’ between the company and their customers.

And voila, a new brand ID that was signed off with no amends! Good Lord!

BRAND IDENTITY BRAND GUIDELINES LOGO DESIGN SIGNAGE VAN GRAPHICS BROCHURE DESIGN ADVERTISING WEBSITE RESKIN APP DESIGN