With The Prayer Book’s 50th year looming they knew it was time for a brand refresh. Following a brand workshop with Rachel Reeves Consulting it was clear that the brand needed to appeal to a younger generation whilst keeping true to it’s heritage.
This was achieved by combining an old-style serif font with a modern sans and a rich period colour palette.
A secondary logo with the charity’s acronym was developed for social media posts and when space is limited.
Once agreed, photography was commissioned and a roll out of stationery, flyers, banners and a quarterly magazine followed.
BRANDING LOGO DESIGN ICON DESIGN STATIONERY DESIGN MAGAZINE DESIGN